Anyone But You
Directed by Will Gluck"Anyone But You," a 2023 romantic comedy directed by Will Gluck, stars Glen Powell and Sydney Sweeney. The film has generated over $200 million in global box office revenue. Its promotional activities included viral TikTok clips and the use of the song "Unwritten" by Natasha Bedingfield, which resonated with audiences. The performances and chemistry of the lead actors have received positive reviews. Released in stages, "Anyone But You" gradually gained a broad viewership and performed well in international markets such as Mexico, Italy, Brazil, and the UK, where it ranked as a top-grossing romantic comedy. The film's approach to marketing has shown the effectiveness of social media in film promotion.
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